SEO Keywords: How to Find Keywords for Your Website

Also, within each post, try including a table of contents with internal anchor links. For every unique keyword (product or service) you must have its own landing page. If you have 10 products then have 10 different pages for its detail and explanation. In this way you make your site navigation much easier for users. Aim to create as many landing pages as possible, and link to all of them from your homepage to offer a rich, smooth experience for every visitor. SEO keywords are terms or phrases searched by users to find some information, product, or service.

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You should also consider adding a variation of your primary keyword in the first H2 tag. This is any page that is built around a dedicated keyword phrase. You can website laten maken also use Semrush’s Keyword Gap tool under the “Competitive Research” section. By understanding the searcher’s end goal, you can deliver the perfect page for them.

Technical SEO Clean Up

In which case, deleting that valuable content would be a mistake. Once you know which pages are receiving the most traffic, it’s time to take action. If you haven’t already, add a 301 redirect to move visitors to a better performing page. Or, if the page doesn’t exist anymore, replace it with something else. You may want to check out our complete Beginner, Intermediate, and Advanced guides to Link Building while you’re at it. You’ll also want to consider whether or not your products are seasonal.

Key components of SEO

SEO is all about improving your rankings in the organic search results. The hub of SEO — the search engine framework — is the key to understanding why SERPs showcase certain pages over others. Search engines are intricate systems that study all the websites across the Internet and organize the information for you. The important thing to do in that situation is to follow all of the guidelines we’ve described here. Your business and website SEO should be built up sustainably, with a focus on your potential and current customers. They should be able to find the high-quality content they’re searching for and easily navigate your site to convert.

The addition of these features caused some initial panic for two main reasons. For one, many of these features caused organic results to be pushed down further on the SERP.

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