Restaurant WiFi Marketing: The Ultimate Guide

Classic Hotspot provides you with the software for WiFi hotspot management that allows users to turn their public hotspots into a marketing tool. It is the best way of increasing your social exposure and revenues.

WiFi marketing uses an internet sign-on splash page to gather your restaurant customers’ information, which it later uses to deliver targeted advertisements. When attempting to connect to your WiFi network, customers will be redirected to a sign-on page, also called a “gate,” where they can enter their email address or social media accounts to gain access to WiFi.

WiFi Marketing

Give them the tools and channels to spread the word about your product by sending them to your app, social media channels and your website. Over the past several years, we have seen an increase in demand for indoor, location-based technology by retailers nationwide as the number of consumers with WiFi capable devices reaches saturation. Online shopping has put the hurt on many brick-and-mortar businesses, but they’re not down and out yet. In fact, many retailers and shopping centers are giving their stores a tech makeover, making them more attractive to consumers by providing a more personalized experience with the use of proximity marketing. As customers continue to use your in-store wifi, your email list rapidly expands. Wifi marketing users have access to their captured customer data through an online data dashboard. For our customers, the Flonomics dashboard provides a full suite of viewable data points and a wide assortment of actionable insights.

Send Promotions that Get Results

Businesses should opt for a dependable WiFi marketing platform that equips them with the necessary tools to collect precise user data. As a public WiFi access management system, it offers secure internet access, captive portal functionality, and valuable customer insights, making it a comprehensive guest WiFi marketing solution for businesses. WiFi marketing software can integrate with many types of software, including customer relationship management (CRM) systems, email marketing platforms, analytics suites, and advertising networks. CRM systems allow businesses to store customer data and track interactions across various channels, such as email and text.

Get in-depth data to build comprehensive and progressive customer profiles. Easily make influential business decisions based on realtime and predictive data. Bloom Intelligence uses machine learning to identify at-risk customers.

Wifi Marketing: An Introduction

Free your staff up from constantly giving out the WiFi password. You can even prevent unauthorized users from taking up too much bandwidth. In today’s fast-paced, technology-driven world there’s no excuse for not taking full advantage of the capabilities WiFi Marketing offers. With WiFi marketing, you receive in-store analytics about new and returning customers and utilize them to market to them accordingly. You can welcome existing customers back or present coupon codes to new customers visiting you for the first time.

This technology allows you to track physical movements or buying patterns. Read more about Capture email on WiFi here. Marketing studies (from Cisco, Oracle, and JiWire) have shown that between 86% and 96% of consumers highly value WiFi store availability. Another way this tool is miles ahead of the old phone based on hold marketing. Set the limit on the amount of bandwidth that each user can consume so that all of your customers can enjoy the Free Wi-Fi service. We spend a lot of time researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals.

You can use this data to build automated email marketing campaigns presenting them with free delivery, free appetizers on location, or any other types of discounts and promos. To take it one step further, you will then use this data to send targeted promotions to your customers. You can target customers based on their location by sending them a discount coupon when they enter your restaurant or a thank you note when they leave. Automated campaigns can be used to foster customer loyalty by delivering personalized content and promotions. When customers feel appreciated and understood, they’re more likely to return and become repeat buyers. The data captured through the WiFi Marketing tool and with which we segment our campaigns, are much more efficient than those provided by social media platforms to segment audiences.

Online businesses benefit from the already established platforms that allow them to be able to relate with customers and analyze their behavior based on the data gathered. In the same vein, guest WiFi offers offline businesses a platform to do the same thing. It gives them the power to relate with customers on a more intimate level using personal data garnered from them. Some businesses such as e-commerce stores, brand names like Ralph Lauren, Target, Saks off fifth, all have both offline and online locations. They use WiFi marketing in their offline locations to compensate for and meet up with targeted customer engagements enjoyed by online platforms. The emergent of middle class economy has shifted consumer behavior in visiting Mall. Nowadays, people visit mall for various reasons such as hangout with friends, meeting with client, window shopping and many more.

The disadvantage here for you is that you’re missing out on an entire target audience you can market to if they could receive access to your WiFi. AVSystem is an engineering-oriented company and customer satisfaction is in our DNA. We will gladly work with you and your clients to adapt Linkyfi to meet your unique needs. Strengthen your competitive advantage with a WiFi marketing solution designed to enhance your portfolio. Katie is a former Content Marketing Specialist at TouchBistro where she writes about food and restaurant experiences. She doesn’t shy away from the finer things in life, but no matter how much success she continues to acquire, she stays true to her roots and still considers imitation crab as gourmet. If she isn’t writing, you can find her on a patio with friends and a pitcher of white wine sangria.

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